NBCU Projects Record Olympic Ad Sales, $1.2B To Date
NBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory in the opening and closing ceremonies. NBCU is on track to reel in record revenue for the Paris Olympics, with the previous record of $1.25 billion set by the 2020 Tokyo Summer Ol...
www.mediapost.com