ゲイン・ロス効果 - Wikipedia
Aronson, Elliot; Linder, Darwyn (1965-05). “Gain and loss of esteem as determinants of interpersonal attractiveness” (英語). Journal of Experimental Social Psychology 1 (2): 156–171. doi : 10.1016/0022-1031(65)90043-0 . https://linkinghub.elsevier.com/retrieve/pii/0022103165900430 .
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